Windsport.com
Coming soon... win a trip to Brazil lottery!

Do you agree with this study?

Sept 21, 2010

Author: surfertoday.com/PWA photo

According to Peter Francis Wilinson's thesis for his Master of PHilosophy in Visual and Material Culture at Massey University (Wellington, New Zealand), 

"Windsurfing involves a great deal of commitment. Core members arrange their work, their domestic lives, and even where they live in order to be on the water when the conditions are right. This means that core members are not able to pursue economic advancement to the degree dictated by the dominant consumerist culture. My research is designed to answer a number of questions raised by this relationship between subcultural participation and consumerist society. In subscribing to a style of life that requires people to compromise their economic potential, are participants expressing resistance to the dominant cultural values of consumerism, which prizes economic success, particularly expressed as consumption, above all else? How is this resistance consistent with the consumption required to take part? Finally, how does the visual culture of the subcultural advertising mediate this apparent paradox? These questions are explored in this thesis."

The study is titled "Who Needs Money When You Can Go Windsurfing: The Paradox of Resisting Consumerism Through Consumption in a Lifestyle Sport Subculture.' You can download and read the entire work from SURFERtoday.com by CLICKING HERE!

Do you think that Peter Francis Wilkinson has proved academically that "no one needs money when you can go windsurfing?"

 


Comments

Add Comment

*
 
 * are required fields.
Comment moderation is turned on.

MOST VIEWED - FEATURES

Build Your Own Snow Windsurfer
Feb 1, 2012
Hot Sails Maui Latvian team rider Krish scored some epic autumn sessions on the water but finally the snow has arrived and it is time to try new things. Last week the...
Learn a Spock in 10-days!
Aug 23, 2010
Jan Nilsen showed up to Sherman Island earlier this month with the goal of landing a Vulcan in 7 days or less. If you don't windsurf, this is a very ambitious and lofty...
Aeron V-Grip Boom Tested
Jun 10, 2010
Mike "Fish" Fischer is an active blogger and Windsport contributor that purchased a couple of Aeron V-Grip booms and here is his review. For more check out his blog...
Interview: Mark Angulo
Jan 28, 2008
The Rebirth of Style: Mark Angulo Wave 360s, goiters and contorted tweaked aerials - Mark Angulo's innovation and natural ability lead to the creation of...
Dunkerbeck, Voget & Swift at Dakar Rally
Jan 18, 2012
Volkswagen Commercial Vehicles sends windsurfing professionals sand-boarding in the desert in the new Crafter 4MOTION with four-wheel drive from Achleitner....
[1] [2] [3] [4] [5] > » 

THE LATEST

Video
These are waves
August 15, 2014
Video
Siam Park Expression Session
August 14, 2014
Video
Three-minutes of Peace
August 14, 2014
[1] [2] [3] [4] [5] > » 

Newsletter Signup

 

COPYRIGHT 2014 WINDSPORT MAGAZINE. ALL RIGHTS RESERVED.
NO PORTION OF THIS WEBSITE MAY BE REPRODUCED, COPIED OR REUSED IN ANYWAY WITHOUT PERMISSION FROM SBC MEDIA INC.

CMS POWERED BY MANTIS